Designs for various elements of Weight Watchers’ proprietary dietary point system SmartPoints. The project required: 1. An overarching logo for their program; 2. A “point” or “coin” design to appear on all Weight Watchers food products; 3. A “sponsored point” that would appear on sponsored third party product partners.
Logo for cross platform media company that controls brands such as Reader’s Digest and Taste of Home among a dozen others.
Logo design for temporal public space in midtown Manhattan on the corner of 7th Avenue and 33rd Street.
Logo design for non-profit that sponsors and supports under privileged professionals in their endeavours.
Logo redesign options for data analysis company. Client wanted to rename the company using an aboriginal word meaning “big wave.”
Logo concepts for a digital media company. Using the proposed name and the client’s direction of incorporating a “pattern” in the design I came up with an axonometric visual grid that satisfied their requirements while also adding the sense of dimensionality and visual interest.
Logo concepts for a digital company that studies online tendencies with the goal of maximizing the efficiency and efficacy of an electronic advertisement.
Logo concepts for a digital information company. Client was looking for visual solutions that literally tied to distillation, funnels and the company’s proposed name.
Vodka logo and bottle concepts. Client wanted iterations that made references to water as it’s superior quality/uniqueness in the distillation of the vodka was a key selling point of the product.
Logo design for non-profit that promotes the social and economic well-being of New Yorkers.
Logo concepts for nonprofit that advocates for a more human and effective criminal justice system.
Concepts for client that wanted to create a new sub-brand with a newly acquired asset.
Redesign of the New Orleans Saints with intent of relaunching brand after tragedy.